HISTORY FUN & FACTS
Jeans have long history, some of it goes back many centuries ago to France and Italy. The denim material came from the city of De Nimes in France, the city in the South of France. The market for material took place in Genoa, Italy. This material was first used for sail making. With changes in sailing and ship building industry, the material demand was down. Meanwhile, in US, there were some development that will influence and lead to modern jeans. What is up with the word jeans? The word jeans comes from the word Genes which is French for city of Genoa in Italy. How about the first pair that is officially known to become jeans!
Cool Facts About Jeans.
On average American owns 7 pairs of jeans. It is definitely popularity.
May 20 1873 is considered the birthday of Jeans.
Jeans were called before “waist overalls”.
It is believed that denim was first invented somewhere in 1500s in Genoa, Italy.
A zipped version of jeans was introduced in 1954 for 501 jeans.
In 1960, big change happened as the word overalls was changed to jeans.
As cool as it gets. The first TV commercials for Levi’s jeans was aired in 1966.
WHO INVENTED THE JEANS?
For jeans we know today, May 20, 1873 is considered the birthday of Jeans. The patent related to denim jeans was registered. Prior to that, in 1853 Levi Strauss moved to San Francisco during the California “gold rush” and opened a wholesale dry goods business, which sold clothes, blankets and other. Once there, he was selling products to miners who were hoping to strike gold. Gold miners needed strong pants with pockets that could withstand hard work. The pants always seemed to rip at the seam around pockets and other places.
Nearly 150 years ago, on May 20, 1873, Levi Strauss in partnership with Jacob Davis from Reno, Nevada received U.S. patent for what later became known as jeans. The “Improvement in Fastening Pocket-Openings" patent was for adding metal rivets to work pants creating stronger pants.
Interestingly, back at that time, jeans were called as “waist overalls” or “overalls” and were worn only by blue collar workers.
The patented rivets were later incorporated into the company’s jean designs. The original jeans design had four pockets with copper rivets – three pockets on the front, including a small pocket above the larger right pocket, and one on the back on the right side. The original jeans also included button fly of today.
Fund Facts you might not know about jeans pockets:
Why there was a small pocket above the large right pocket? The small pocket on the right front side is called a watch pocket. It was created to store a pocket watch which people typically had during the late 1800s.
What about the fifth pocket? Which pocket was the fifth pocket added to jeans There was one pocket on the back side of the jeans, on the right side, until 1901, when the second back pocket was added on the left side. Today, more than 120 years later, we have five-pocket jeans.
From 1870s the popularity of jeans has been on the rise. The widespread use of jeans, known as waste overalls or overalls in history, was making ways in Western Cowboy times symbolizing the strong man. It was very popular in the west. In addition, miners, farmers, cattlemen and other workers wore jeans throughout the America.
Levi Strauss company made jeans popular. To modern date Levi’s is a known name. In fact, many factors and developments in jean inventions played a role to make that brand known in today’s world. Nowadays, Levi’s jeans had the largest brand share of the jeans market in the world
THE ICONIC 501 LEVI’S JEANS.
Jeans overcame so many changes in styles and fashion, but still keep going. The famous 501 jeans got the name in 1890. These jeans were popular as a clothing item. The commercialization of jeans truly took off from there.
Fist zipped jeans? Do you know what year was it introduced? - 1954
In 1901, the pants were called just overalls in many instances. Later on belts were added with new designs. In 1922, belt loops were added to jeans. In 1934, Levi created the first jeans for women. Cool fact was that a zipped version was introduced in 1954 for 501 jeans. In 1960, another big change happened as the word overalls was changed to jeans. People were referring to them as “jeans” rather than “overalls”. Now, that is truly historic as the word became popular.
When was the Jeans called by such name?
In 1960 another big change occurred as the word overalls was changed to jeans.
THE JEANS IN MUSIC & TV
“Blue jeans are the most beautiful things since the gondola.” - — Diana Vreeland
Jeans became so popular with many fun quotes about them, but the coolness does not stop there. As cool as it gets. The first TV commercials for Levi’s jeans was aired in 1966. Cool songs with titles as Blue Jeans by Lana Del Rey, Forever in Blue Jeans by Neil Diamond were released over years.
In recent year, the changes still occur. Today, the cool styles are embraced all over the world. The types of jeans are endless. There are many kinds of jeans from Yoga jeans to Jegging jeans or Super stretch jeans.
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ECONOMY & PRICES
The jeans market has wonderful history too. The first price of jeans was $1.46. Meanwhile in United States, the average price of jeans today can be around $50. Original fit men’s jeans go for about $50 at Walmart. Sometimes the jeans of known original 501 model can go on sale to $25, while quiet often on average jeans can be $50 and more in price across the United States.
The average price of jeans in United States over years have been around $50, but on sales can go few 10s dollars lower.
Believe it or not in some countries jeans can cost on average more than $100, which is about 2 times more than in the United States. Jeans can cost above $100 in countries as Iceland and Switzerland. In countries as Sri Lanka, India, Nigeria jeans can be $10 - $20 or about that range.
It is estimated that 500 million pairs of jeans are sold in the United States each year. On average American owns 7 pairs of jeans.
Levis is one of the jeans companies contributing to jeans sales. The net sales of Levi’s crossed $5 billion in recent years. Due to ecommerce and other factors the rise was of 6% to 8% in annual growth a year. If the trend persists the Levi’s revenues will be over $10 billion in near years.
Online sales expected to be more than 20% of overall sales by 2027.
One of the favorite brands of denim jeans for consumers in US are:
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COST TO MAKE
The production of jeans can be 5 times or more less than the retail sales prices in store. Few billions of jeans are produced every year. Among the main producing countries are China, USA, India, Pakistan, Italy. More than 50% of denim is now produced in Asia. Countries as Bangladesh, Cambodia, Turkey among the largest importers of jeans.
The Levi Strauss company went public with IPO more than once. In addition, the company went public for the first time in 1971. The stock traded from 1971 to 1985 originally. About 34 years later the IPO was made again. The another IPO was in March of 2019. The initial public offering was priced at $17. Following IPO the company planned to increase sales in Asia. The stock today is trading not far of an IPO price. Check more in the graph below.
HOW JEANS ARE PRODUCED?
The cotton plant gets first cultivated. The plant develops cotton ball full of fibers that gets collected, cleaned and compressed into bales. After that, the cotton fibers are processed and shaped into yarn using an industrial machine. Then, the cotton yard is colored and woven together into denim fabric.
On average 180 meters of stitching yarn is used in one pair of jeans. More than 200 pairs of jeans can be made from one bale of cotton.
One bale of cotton can be used to produce over 200 pairs of jeans.
BENEFITS OF JEANS INCLUDING HEALTH BENEFITS
Benefits of jeans include that they help people to stay warm, good for long term use, do not give discomfort and material becomes durable.
It consists from natural fiber.
It is durable and does not wear off quickly.
It absorbs moisture good.
It is notable for good air permeability.
It keeps warmth.
It does not bring irritation of skin, allergic reaction and does not electrolyzed.
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